Research Sources & Citations


for digital privacy & consent video

  • Birthday + Gender + Zip code can uniquely identify anyone in the United States with 87% accuracy (Research by Dr. Latanya Sweeney). Dr. Sweeney is now a professor at Harvard University and director of their data privacy lab.
    L. Sweeney. Simple Demographics Often Identify People Uniquely. Carnegie Mellon University, Data Privacy Working Paper 3. Pittsburgh 2000.

Full Reference List is also available upon request.