The Future of
Digital Privacy and
Sources Cited In Video
Birthday + Gender + Zip code can uniquely identify anyone in the United States with 87% accuracy (Research by Dr. Latanya Sweeney). Dr. Sweeney is now a professor at Harvard University and director of their data privacy lab.
L. Sweeney. Simple Demographics Often Identify People Uniquely. Carnegie Mellon University, Data Privacy Working Paper 3. Pittsburgh 2000.
Statistics about the reach of Oracle’s data marketplace: “includes more than 30,000 data attributes on two billion consumer profiles” — taken directly from Oracle press release published in 2017. Press release has been removed but archived version available here: https://web.archive.org/web/20170710224931/https://www.oracle.com/corporate/pressrelease/eyeota-011917.html
List of Rape Victims For Sale (Wall Street Journal): https://blogs.wsj.com/digits/2013/12/19/data-broker-removes-rape-victims-list-after-journal-inquiry/
Full Reference List is also available upon request.
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If you have any questions or concerns, please email me or send me a message below. I very much look forward to hearing from you. With enthusiastic regards, Spencer.